For example, I recently bought a pair of cross country skis. Shortly after the purchase, I realized I didn’t know exactly whether or not I was supposed to wax them. But the retailer anticipated this question and automatically sent me an email that included, among other gems of information, instructions about waxing cross country skis. It was like they read my mind!Vi. Are they clearly brought out on your website? Is your website’s appearance attractive? Your website should be professionally designed with well coordinated colors and clear images to attract visitors from whom you get real customers.One of the cool things about internet marketing, is that often times if you are targeting people very specifically, it’s not like really having to persuade a person to buy anything. If they land on your site, and your promote meets their exact need, often the sale may be made before they even end up there. That’s why relevance is so important.