Get All Up In The Mix: Using Marketing Mix To Effectively Promote Your Brand

The fact that spiders can only search texts and not images, means that you should make sure that your image has got words that are very descriptive and to the point.

You and your competitors will be competing for the same customers. The job of marketing is to decide how to create a strategy that will give you an advantage over your competitors. Don’t bury your head In the sand and think you have no competitors.you will have. Look at what marketing strategies they are using and try to be different.

Ii. Can you tell straight away the product or service offered for sale? If people cannot find what your product is in the shortest time possible due to other distractions, then it’s hard to make a sale.

This email came to me about three weeks after my ski purchase. That gave me just enough time to try out my new toy, which also gave me just enough time to realize I wasn’t sure about a few of the finer details of my skis and needed to ask someone a few questions, which they brilliantly anticipated. Your product or service may warrant a different timeline, but the point is, think strategically about it.

This means that you will need to try to get it right first time around. This of course comes with practice. Think of newspaper journalists who are working to tight deadlines, they don’t have time to dip in and out of their articles preening them for perfection. Remember the 80-20 rule. Get your article good enough to go and don’t spend time on perfection. If you do ‘perfection’ on every article, you won’t get much done at all.

Be prepared. Have a marketing strategy for before, during and after the event. Think of your trade show display and the show as just one piece in a three-part promotional process. Being successful with trade show displays isn’t just about setting up a table and some brochures, but demands a plan for how you will be marketing your company at all times.

The best way monitor your output is to develop your own business tracking sheets. I developed a simple excel spreadsheet, listing the areas of marketing, sales and expenditure. Once a week I would give them a quick glance for any obvious problems but every month I would analyse them in detail. It’s very important pick up on problems quickly before they cause too much damage. Minimise your chance of failure by keeping on top of mistakes and fixing them as quickly as possible.

Some will say that direct mail doesn’t job, others that cold calling is too difficult and not worth it, etc. They tell you this so that you can will buy into their particular marketing program and for no other reason. Some will recommend what works for your children, which is fine, but it doesn’t mean it is useful for you. I have many friends that own their own businesses and every single one promotes differently, gets their customers diversely and some of these decision makers are in the same line of work! My point is you must find the strategy that works to suit your needs and working with a pro who actually knows precisely what they are doing is the foremost strategy of all.