Traffic for traffic’s sake is not always good. OK you are getting five thousand hits per day and not converting or selling anything. Your conversion rate is less than one percent and dropping. You are wasting a tremendous resource.
Don’t try to sell anything on this page! I know that sounds counter intuitive, but it is important to do. Just address the keyword phrase that brought them here. Make the page very relevant to what the customer wants. Try to educate, solve a problem, entertain them or give them whatever they came for. Do it in a personal, helpful way. Relate to them and they will always come back.
So, why is this part easier? Because you now have a subject that is relevant to the customer’s need. It is a subject you know, since it is part of your business. And you have a great USP. All you have to do now is talk to your customer as you would your best friend. Just explain whatever it is they came for. No hype, no corporate jargon, just plain talk. Use the keyword phrase a few times in the content, but don’t overdo it. Remember, we are talking to people, not search engines.
To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong.
Many businesses get this one backwards. They write content they think will interest customers, then pick keywords to match. Then they sit back and wonder why no one comes to buy. That is a tough way to try to build a business. It is based on guess work and we don’t like guesswork. This marketing plan takes the guesswork out of the equation.
If you have been careful to follow the keyword advice above and chosen well, you can use PPC to build traffic while you continue building links. But links are vital to your long term marketing strategy, so don’t ignore them.
Increase ‘free marketing’ activities. Word of mouth is a powerful tool and with a bit of encouragement, your current satisfied clients can become very valuable to you.
There are so many ways to let the world know what you do. Some ways are cheap and some are more expensive. Real Estate is one of the expensive ways, according to average peoples. Some one says “If the deal is right, I will find the money!” Because money does not matter, so many banks/companies provide loans for investing in real estate.