4 Lessons Learned:

How Logo Colors Can Improve Your Brand

Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?

You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Colors have an effect on what we think. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.

Questions about your business should be asked before creating your logo. Is your market targeting males or females? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. It can help solidify your brand.

Different colors evoke different feelings in us. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.

Red is a color that attracts men. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. You get pumped up and it increases your heart rate.

Orange is a friendly, playful color. It possesses overall energy. It has a great effect on children.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

The cool colors are given below.

Many logos contain the color blue. It represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

Purple conveys luxury. It can be mysterious but it is grand and distinguished.

Brown appeals to male audiences because it is a serious color being earthy and tough-guy.

In its own category is black and white. They are more powerful when combined with other colors.

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